Saturday, August 25, 2007

.Increase the Interest of Your Visitors with Photography of Nature::. http://bizbackbone.blogspot.com/


If you are the owner of a content website, stock nature photography can
add the punch that makes your content more interesting. Content
websites are the ongoing spectacle of the internet business world. Lots
of infopreneurs are emerging across the web because they recognize the
potential of supplying information to the masses.



Putting interesting and informative content on your website can
increase your rank on the search engines, which will certainly increase
the sites traffic. The content on your website can pre-sell your
service or products, or get that infamous click that earns you
commission, but only if the visitors stay around to read it. A
text-filled website can be boring, and boredom drives visitors away.
Photographs change the appeal of the page making it easier to read and
a lot more interesting. Stock nature photography comes to the rescue!



Its true, you could take your digital camera, take some pictures and
put them on your webpage. But what your site has to do with summer
content and its winter? You wont be able to get any pictures that will
work for your webpage. When you live in Alaska and youre building a
webpage about rainforests, flying to Africa to take pictures can be
costly. Why not leave the photography to the experts?



Professional photographers take stock nature photography, so the
quality of the pictures is much better than what a normal Joe could
take with his camera. They stock pictures from season to season and
from place to place making a divers portfolio of photos that you, the
website owner, can choose from. If you need awesome photographs of
waterfalls, a fierce picture of a rattlesnake, an exquisite picture of
a blooming rose, or scenic ocean picture, its likely that you can
obtain one from a nature photographer. The greatest part of this is
that you do not have to go out hunting for that photographic moment.



Right now, there is a lot of competition when it comes to content
websites. People are trying to find the exact title or description in
the search engines to receive the knowledge they want. The moment they
get to your webpage, they need to be wooed by great information that
will hold their interest. A good photograph is worth a thousand words
as an attention-getter. Purchasing stock nature photography will make
all the difference in the world!




NOTE: Use of this article requires links to be intact.








About The Author

John Crawley created a stock nature photography web site called http://StockPho.com and enjoys writing articles on the subject. Also, check out the Cypress Tree page.



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Increase Quality Or Bid $5.00 To Activate - Solutions For Google Adwords.::. http://bizbackbone.blogspot.com/


If you’ve ever done a Google Adwords campaign, you might have
come across this message for one of your keyword which reads
“Increase quality or bid $5.00 to activate.”



First, let’s look at the reason for this. When Google looks
at any placement, it looks at relevancy (perceived relevancy in this
case) as discussed in previous Marketing Insight ezines. The reason you
have gotten this message is that Google feels that your ad does not
relate to the keyword - so it de-activates that keyword. What this
message is also saying is that, if you don’t know how to use
Google Adwords, you should be paying 5 times more than necessary. So
what do you do?




WHAT NOT TO DO:

Google make fortunes from people who are so desperate to have their
ad shown on that keyword that they agree to the given price. That is a
huge mistake and will cost you big. Imagine your lead cost going up by
5 times for that keyword!




Here are two better options for you:



1.) Remove the keyword from that campaign and place it into another
ad group that is more relevant or create an ad group campaign that has
the keyword in the headline. This is what you should have done from the
beginning - group related keywords together so they make sense.



Here are some examples:




• GROUPING THE WRONG WAY – keywords like Home Business, Earn
Money, Online Business, Make Money Fast with an ad that reads
“Make $20,000/mo From Home”. The problem is, even though
the ad might be good, the keywords are too different and do not match
the ad, therefore your ad is being de-activated.



• GROUPING THE RIGHT WAY – The right way to do it is to
set up 3 separate ad groups for the above keywords and add related,
similar keywords to it like this – Home Business, Home Based
Business, Business from Home, etc. – The ad would read –
“Best Home Based Business” or “$1,000/Day-Home
Business” (some of the keywords are in the title)



Create another ad group for your other keywords like - Earn Money,
Earn Money from Home, Earn Extra Money, etc. Your ad would include some
if not all keywords in the title like – “Earn Money
Fast”, “Earn Money While Sleeping” “Earn
$3,000/Day”, etc.



In other words, when you have the keywords matching the selection
of words used in your ad, and your keywords appear in the headline,
your ad will rarely be deactivated.



You just accomplished two things…not only will you not have
to pay the higher price , instead, more likely, your cpc will drop even
lower than what you paid before they asked you to increase your bid.
Plus your click rate is even higher because the ad is more relevant.



2.) The other thing you can do is just delete the keyword for a few
days and put it back up. Most likely, you’ll be back to the
original bid price.



Bottom line, Google will reward you for relevancy and will charge you
extra for generality. So, next time you get this message, do the smart
thing and retool your adwords campaign and don’t just pay the
requested increase.




Never miss any of our “Marketing Insight” ezines. Subscribe now and be informed via e-mail or RSS feed.








About The Author

Peter Grundner, a top advertising and
marketing professional for over20 years, is now a full time Home
Business Entrepreneur and founder of http://www.myedconline.com & http://www.how2succeedonline.net



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Wednesday, August 22, 2007

Selling The Free Offer.::. http://bizbackbone.blogspot.com/


Central to InfoGuru Marketing is giving stuff away.




In fact all your marketing should revolve around this simple principle
and action: Create valuable information to give away and give it away
in vast quantities.



Sounds simple, but like everything, it's not really. It actually
takes some thought and effort to give away valuable information so that
it's truly appreciated.



I recommend that you follow the law of Marketing Syntax - the order
in which you communicate your marketing message: Problem - Outcome -
Value - Proof - Offer.



First is the Problem or pressing issue - Why do your clients need
you in the first place? When prospects hear this they want to know more
- how can you help them?



Second is the Ultimate Outcome - This is what your clients get when
they work with you. It's your big promise. It's the difference you
make. Now they're interested.



Third is Value - This is simply an expansion of your Ultimate
Outcome. What are all the other benefits clients receive when they work
with you? They want to know in detail.



Fourth is Proof - Who have you worked with and what kind of results
have you produced in the real world? What's the low down and are you on
the up and up?



Finally is the Offer - This is when you get your prospect to take
action. And if you don't make an offer that they can easily take
advantage of, the marketing game comes to a dead stop.




But what is the offer? Is is the offer for your services? Is it a proposal? Is it the close for a contract?




Alas no. This will all come later.



The offer is for the Free Stuff. Yes, you have to sell your free
offer. You first need to get attention and interest. Then you need to
build your case and prove you are credible and successful.




And only then are they going to check out your free stuff.



In other words, you can't expect great results if you just throw
free stuff at prospects. They won't pay any attention to it. They won't
value it. They won't go any further.



Is there anything more pathetic than begging people to take your
free stuff? Studies have proven that you can't give dollar bills away
on a street corner. People won't even take them!



But when you take the time, effort and focus to get someone's
attention and build your case and credibility, then your free stuff
becomes interesting, intriguing, desirable and valuable.




And this is why free stuff should never be completely free.




There's a small and important price for free stuff. If they want it, they need to give you something valuable in return.




Take a look at the many ways you can give away free stuff:




On your web site



Offer a valuable report. They are free to have it if they also
subscribe to your eZine and give you their email address and name. You
can now send more valuable information in addition to your next offer.




At a talk



The same report will do. But don't just hand it out to everyone who
comes. They won't value it (or even read it). Trade it for their
business card and let them know you'll add them to your eZine list as
well. Again, you can now follow-up.




When you network



That good old report can do triple duty and more. When you connect
with someone you think you might be able to help, get their card and
offer to send the report. And then follow up to answer any questions.



Giving something away is the final step in this initial marketing
process, but another way of looking at it is that it's also the first
step of the selling process.



When you realize that you have to sell your free offer for the
permission to follow up in some way, you have grasped the essence of
InfoGuru Marketing.








About The Author

Robert Middleton, the owner of Action Plan
Marketing, has been helping Independent Professionals be better
marketers since 1984. On his web site http://www.ActionPlan.com find valuable resources, products and programs for attracting more clients. Get a free copy of his Marketing Plan Sart-Up Kit.

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Sunday, August 19, 2007

Advertising and Color.::. http://bizbackbone.blogspot.com/


What’s the quickest way to create mood without saying a word?
Color! Before they read your marketing piece, they see it – and
their feeling about your business begins. So it’s a good idea to
take some time to find out what colors mean – and how they can
help sell for you. When you learn the psychology of colors you will be
able to add a whole new layer to your marketing materials. Here’s
how using certain colors will help you attract a specific target market
and evoke the desired response:



-The color scheme you choose for your flyer or business cards can
help or hurt the overall tone of the piece. For instance, if you own a
gift shop, you would want to work with a lot of yellows, including
coral, orange, amber and gold. Why? Because yellow symbolizes joy. It
exudes energy and happiness, and is associated with being welcoming and
homey.



-Red, which includes mauve, magenta, crimson, and scarlet, is the
color of power, romance, and vitality. It’s an eye catcher, and
makes us sit up and take notice. That’s why it’s so often
used in the financial arena when the numbers are going in the wrong
direction. Red can also have a physical effect, even raising blood
pressure! Use red in your ad when you want people to take action.



-If, on the other hand, you need a very friendly, non-threatening
campaign, green is your color. Green and its shades, including lime,
leaf green, sea green, emerald, teal and sage, symbolize life and
nature. It’s good for us, and your reader will receive that
impression about what you are selling as well. In contrast to red, in
the business world, green symbolizes growth and prosperity.



-When you need a more serious, classic look that conveys law and order,
dependability, and trustworthiness, go for the blue and purple palette.
This includes sky blue, ultramarine, violet, purple and azure. These
colors work great in certain markets, specifically for older, more
mature audiences. It’s common in financial institutions,
hospitals, and the legal and medical professions.



So what kind of business do you have? Do you sell a product or a
service? Think about your target market, and try to determine what
emotion will appeal to them the most. Now try to match that with one of
the above color palettes when you are designing your ad. With the right
colors, your marketing piece is sure to be read.








About The Author

Karen Saunders is the owner of MacGraphics
Services, a unique design firm for today’s entrepreneur. Whether
you outsource your promotional pieces or are a do-it-yourselfer, Karen
takes the mystery out of marketing. Learn the Top 5 Mistakes that can
cost you money by signing up for her FREE e-course, available for a
limited time. To take advantage of this e-course and find out how easy
it can be to attract more clients, go to http://macgraphics.net/freeecourse.php

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Saturday, August 18, 2007

Why Do Outdoor Advertising?.::. http://bizbackbone.blogspot.com/


Outdoor advertising actually encompasses a number of different
marketing approaches and can vary a great deal, which is beneficial for
companies since they can then go with whatever approach or method would
be more effective for them, individually. Not all companies are able to
get the maximum exposure that they need when it comes to different
types of outdoor advertising. As a result, it can sometimes be
difficult for these companies to come to a conclusion as to why they
should invest in outdoor advertising and make that type of trial and
error maneuver. The fact is, outdoor advertising in virtually any
capacity is influential on many people because of the way in which
individuals are exposed to the marketing campaign. There are so many
different types of outdoor advertising that can be used and many
companies will have no problem finding which method works best for
them.



Exposure is the number one reason as to why people should consider
outdoor advertising for their professional or personal needs. We see
all the time cars in traffic that are for sale by the owner, complete
with a sign saying the vehicle is for sale and the contact information
for interested parties. As cars interact with each other, we see the
powerful effects of outdoor advertising. So many more people are
exposed to outdoor advertising as opposed to other methods, such as
advertising in a newspaper – which is an approach only beneficial
to those that read the newspaper. Compared to those that regularly read
the newspaper, including the ads, more people are exposed to outdoor
advertising.



Another reason that individuals would benefit from considering
outdoor advertising is because of the fact that these are the
approaches in which the individual will be able to have more diversity
when it comes to the different specific methods of marketing. Car
advertising or mobile marketing, billboard, bumper stickers and signs
are all different forms of outdoor advertising that people are exposed
to over time. Outdoor advertising is literally everywhere we look
outside in the world today and because of the different methods it is
easier for companies or individuals to find the approach that works
most successfully, as a result of the individual needs, desires and
marketing investment cap which have been put into place. Thanks to
outdoor advertising, companies, products, services and ideas can all be
revealed to individuals that may have otherwise not been able to learn
about the different centerpieces of the products of outdoor advertising
attempts.








About The Author

SignZoo's award winning signs and auto
wraps, and national network of certified installers installs your auto
wrap at your convenience. Our in-house creative team will create custom
banners that gets you noticed.




http://www.signzoo.com/sign-company/index.html



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Drive Traffic To Your Site! .::. http://bizbackbone.blogspot.com/


When it comes to internet marketing, there are a few cheap and easy
internet marketing tools that allow you to bring a lot of traffic to
your site through internet marketing. One internet marketing tactic is
to have online journals or internet marketing podcasts on your web
site. This is easy internet marketing, because the customers and
potential customers will most likely come back on their own if they are
interested in your internet marketing.



Another strategy in internet marketing is to put links on your
website as an internet marketing strategy. This type of internet
marketing always seems to work well, because links help bring up your
page on search engines. Be certain not to ruin your internet marketing
strategy with link farms, which will hurt your internet marketing cause
if you are removed from search engines due to regulations.



Internet marketing also works well by putting articles on your web
site. These internet marketing articles can be short and information
rich, but they work for internet marketing because they will draw
traffic to your site.



Start page networks are also a good internet marketing tool. For
use in internet marketing, start page networks bring together different
internet marketing pages for your internet marketing audience to
sample. Finding out about this will boost your internet marketing
success and drive traffic to your internet marketing website.



One last way of conducting internet marketing for free includes
submitting your URL to search engines for internet marketing purposes.
Some of these search engines are still free, and that helps your
internet marketing cause a great deal. Internet marketing is basically
being done for you once your site is coming up on search engines for
your internet marketing target audience.



Click and pay ads are another internet marketing tool, although
they do actually cost a little money. But these internet marketing ads
are an excellent way to again hit your internet marketing audience.




With a little work and a little information, your internet marketing can take place for free or almost free!








About The Author

Laurie Raphael operates a website promoting multiple streams of residual income. For online success, visit her site at: http://www.ProcessToSucceed.com




For free marketing products, visit: http://www.laurieraphaelgiveaway.com




Get your FREE newsletter with hundreds of Internet home business tips and tricks at: processtosucceed@getresponse.com

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online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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Wednesday, August 15, 2007

You Have Huge Amounts Of Data...So Why Are You Starved Of Knowledge?:: bizbackbone.blogspot.com


Despite spending hours on the 'phone or online your customers are just
not connecting with you, resulting in angry customers hanging up and
going elsewhere.



We are becoming more and more divided by technology. Your
customers' dread interactive voice-response, the on-hold music that
doubles the annoyance of queuing, the codes and passwords, are all
barriers to effective communication.



The rage among your customers has reach an intensity which is now
causing great damage to your relationships with your customrs. We are
now dehumanizing our customer relationships even more than conventional
advertising ever did, the very objective of which was to do the exact
opposite!



Your customers appear to be invisible to you except as computer
generated stereotypes, while your organisation is viewed as remote and
unreachable causing stress and suspicion rather than customer
satisfaction.



According to a recent study by database software specialist Data
Vantage, fully 89% of service providers are failing to deliver the
seamless service your customers want.




Causing damage to your brands, customers to defect, thus putting more pressure on sales.



It would appear that most customer information in to days service
organisations, expensively acquired, is wasted, and what does get
through to Management is contaminated, diluted or otherwise unusable.




All this results in huge amounts of waste. Companies are drowing in data however, they are, oddly enough, starved of knowledge!




All resulting from a complete misunderstanding of that little word "communication".



It would appear, understandably I hasten to add, that one of the
main reasons this frustration and anger occurs, is when one of your
customers calls your 'phone centre to complain about a bill and then
they receive a threatening reminder through the post a week later!



In reality you and your customers are being divided by technology.
your relationship,conducted through computers has become so
depersonalised as to be dangerous to the very well being of yor brands
and business.



And, sad to say, any new channel of communication simply increases
managements' opportunity to repeat mistakes. For example if you send an
email, your call centre will not have seen it!




As we said earlier, all resulting from a complete misunderstanding of that word "communication".




So let us examine that word 'communication' a little more closely. A dictionary definition of communication is as follows:



Communication. n.1. Transmitting 2. A giving or exchange of
information, etc by talk, writing b) the information so given 3. A
means of communication 4. The science of transmitting information.




The interesting fact is the expression 'the exchange of information'.



Communication is not a one-way flow of information. Talking at or
to someone does not imply successful communication. This only occurs
when the receiver actually receives the message, which the sender
intended to send. Message rejection,misinterpretation and
misunderstanding are the opposite of effective communication .



This basic model assumes that the sender is active, whilst the
receiver is inactive or passive and the message is comprehended
properly. In this case if the message is creatively prepared and sent
through the right medium and if it cuts through all the other noise,
and then if it is decoded correctly the message has done its job!



In closing please allow me to stress that we are, despite
appearances, creating more problems than we realise, all this new
technology is doing is alienating your customers more than ever before.



With all the other problems, clutter, meaningless noise, mistrust,
it is now vital that we rethink our position on all commercial
communication. The fact is that you, the Client, can literally halve
your colossal marketing budgets and armed with a true interpretation
and understanding of the word 'communication' and be more cost
effective...on all counts!








About The Author

Paul Ashby has proven that interactive
marketing communication is substantially more effective than
advertising. Seeking more info? Please visit: http://effectiveaccountablecommunication.blogspot.com
There you will discover just how effective interaction is with results
from over $10 million of independent research. You can contact Paul
direct on paul.ashby@yahoo.com


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------

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Saturday, August 11, 2007

You Have Huge Amounts Of Data...So Why Are You Starved Of Knowledge?:: bizbackbone.blogspot.com


Despite spending hours on the 'phone or online your customers are just
not connecting with you, resulting in angry customers hanging up and
going elsewhere.



We are becoming more and more divided by technology. Your
customers' dread interactive voice-response, the on-hold music that
doubles the annoyance of queuing, the codes and passwords, are all
barriers to effective communication.



The rage among your customers has reach an intensity which is now
causing great damage to your relationships with your customrs. We are
now dehumanizing our customer relationships even more than conventional
advertising ever did, the very objective of which was to do the exact
opposite!



Your customers appear to be invisible to you except as computer
generated stereotypes, while your organisation is viewed as remote and
unreachable causing stress and suspicion rather than customer
satisfaction.



According to a recent study by database software specialist Data
Vantage, fully 89% of service providers are failing to deliver the
seamless service your customers want.




Causing damage to your brands, customers to defect, thus putting more pressure on sales.



It would appear that most customer information in to days service
organisations, expensively acquired, is wasted, and what does get
through to Management is contaminated, diluted or otherwise unusable.




All this results in huge amounts of waste. Companies are drowing in data however, they are, oddly enough, starved of knowledge!




All resulting from a complete misunderstanding of that little word "communication".



It would appear, understandably I hasten to add, that one of the
main reasons this frustration and anger occurs, is when one of your
customers calls your 'phone centre to complain about a bill and then
they receive a threatening reminder through the post a week later!



In reality you and your customers are being divided by technology.
your relationship,conducted through computers has become so
depersonalised as to be dangerous to the very well being of yor brands
and business.



And, sad to say, any new channel of communication simply increases
managements' opportunity to repeat mistakes. For example if you send an
email, your call centre will not have seen it!




As we said earlier, all resulting from a complete misunderstanding of that word "communication".




So let us examine that word 'communication' a little more closely. A dictionary definition of communication is as follows:



Communication. n.1. Transmitting 2. A giving or exchange of
information, etc by talk, writing b) the information so given 3. A
means of communication 4. The science of transmitting information.




The interesting fact is the expression 'the exchange of information'.



Communication is not a one-way flow of information. Talking at or
to someone does not imply successful communication. This only occurs
when the receiver actually receives the message, which the sender
intended to send. Message rejection,misinterpretation and
misunderstanding are the opposite of effective communication .



This basic model assumes that the sender is active, whilst the
receiver is inactive or passive and the message is comprehended
properly. In this case if the message is creatively prepared and sent
through the right medium and if it cuts through all the other noise,
and then if it is decoded correctly the message has done its job!



In closing please allow me to stress that we are, despite
appearances, creating more problems than we realise, all this new
technology is doing is alienating your customers more than ever before.



With all the other problems, clutter, meaningless noise, mistrust,
it is now vital that we rethink our position on all commercial
communication. The fact is that you, the Client, can literally halve
your colossal marketing budgets and armed with a true interpretation
and understanding of the word 'communication' and be more cost
effective...on all counts!








About The Author

Paul Ashby has proven that interactive
marketing communication is substantially more effective than
advertising. Seeking more info? Please visit: http://effectiveaccountablecommunication.blogspot.com
There you will discover just how effective interaction is with results
from over $10 million of independent research. You can contact Paul
direct on paul.ashby@yahoo.com


--------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run online business , matrix, internet marketing solution , online store script .
Beside he is writing some others blogs for notebook computer , computer training , computer software and personal computer
--------------------------------------------------------------------------

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Friday, August 10, 2007

Hello world

hello world