Are You Dedicated or Obsessed with Obtaining Success?.::. http://bizbackbone.blogspot.com/

People that are obsessed channel all of their energy in that one particular project, person, thought or thing. Nothing else matters to them but feeding their obsession. Are you one of those people? While it's extremely important to be focused and dedicated to your goals and aspirations, you must have a clear sense of what you're doing to get there. In other words, balance is the key. A properly balanced lifestyle makes a big difference in your lifespan as well as the way your mind and body responds to life's events.

You may not use drugs or drink alcohol, but did you know that obsession could be worse than many drugs? When someone takes street drugs, at least they know they're taking them. But when people are obsesses with something like work, building a business, they often don't realize there's a problem until the obsession takes over their life.

We can become obsessed by just about anything. Some people even become obsess by religion and prayer. If a person is doing nothing but praying and meditating all day and neglecting their other duties, then this can become a hindrance and take away from ones productivity. There's a very fine line between being loyal to your faith or cause and being obsesses by it.

For those of you in free enterprise the whole point you went into business for yourself is so that you can have more balance in your life. Be focused, but don’t be over zealous in your plans. If you allow yourself to become so obsesses with your goals that you neglect the other important things in your life, you’ve greatly increased your chances of failure and you may even have done worse damage than that. Of course, it’s important to have a goal that inspires you and fires you up. Don’t become a robot. It’s all right to be serious and relentless in your pursuit, but take time to rest. Don’t drive yourself crazy. Take a vacation once in awhile. Go somewhere and forget about your business or your endeavors. I guarantee you’ll come back with even more brilliant moves and schemes. Your mind, body, and spirit will appreciate the time away. Just as a light bulb can blow, so can you.

Maintaining balanced energy is also a major key to staying balanced. One of the things I work with my coaching clients on is changing the quality of their vibration (or energy) by showing them how to clear their core channels that blocked by their negative thoughts. Once this is down they are able to balance their energy levels more effectively and go from being obsessed or depressed to vibrate and happy.

There is a saying that I love and goes like this, “If you think the grass is greener and more beautiful on the other side, wait until you see the grass growing under your feet!” Life is about balance. When you feel the scales tilting too much in one direction, ease off. You greatly increase your chances of success when you take care of yourself.

About The Author

Tamir Qadree is an Author, Speaker and Dynamic Success/Life Coach. The love, peace, hope and passion that he inspires is not only contagious, his style is inimitable and new! He has a passion for assisting and developing others through his books, live engagements, and audio products. To learn more visit http://www.esteemnow.com.

---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business,my net info
---------------------------------------------------------------------------

Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking

Asserting Your Online Marketing Message.::. http://bizbackbone.blogspot.com/

When I tell people that I create online advertising, it often generates
the same level of goodwill one might experience by wearing a New York
Yankees cap into Fenway Park.




“Oh,” they often say, “Do you make those pop-up ads? I really hate pop-up ads!”



It is at this point in the conversation when I quickly change the
subject to something more uplifting like the weather, current events or
the contemplation of dental surgery.



It’s not lost on me that most people hate this type of
advertising. I hate it too. So do most of the people I know who work in
marketing. However, most of the online advertising formats that online
advertisers use today exist because they have been shown to be
effective in generating sales and leads. On the other hand, pop-ups
have already gone the way of the dinosaur seemingly having done more to
generate business for people to created pop-up blocker software then
they did to promote value of the goods and services they represented.



The reality of online marketing is that it’s still in its
infancy. This is still largely uncharted territory and as a result,
many marketers are willing try anything to see if it works for them.
This has resulted in waves of new marketing approaches, some which seem
designed to drive their potential customers insane with rage.



The point of the matter is that online marketers are looking for
ways to reach out to the people they want to become their customers.
Unfortunately, in many cases, that reaching out offers the same
emotional appeal as being attacked and dragged into an alley.



When I work with online marketers, I often start by reminding them
that their real goal is to find a way of communicating with potential
customers. It’s not about assaulting passersby with a marketing
pitch nor is it about tricking people into clicking on ads. All online
marketing should be focused on telling consumers what it is that your
company or offerings mean to them as individuals.



Each advertisement, online or off, should have a main point that it
wants to make. This point should serve to drive the consumer toward
making a decision about whether or not they should purchase the
products or services being offered.



A few years ago I designed an online marketing methodology I call the
ASSERT model. This model outlines 6 steps that any successful online ad
needs to incorporate in order to reach out to people in a way that will
make them respond favorably. The steps are:




1. Attract the consumer’s attention




2. Show the consumer benefit




3. Specify which actions to take




4. Engage the consumer




5. Reinforce the message




6. Terminate the transaction




Let’s zoom in for a closer look.




Attract the consumer’s attention



The most basic law of marketing is that you first need to get the
consumer’s attention. Without this step being successful nothing
else matters. However, there are ways of attracting attention to
products and services being offered online that don’t include
obnoxious or overly aggressive behavior.



One of the best ways to reach prospective consumers is to show them
that you respect them. It’s not surprising that most consumers
dislike online advertising because of the way they have been suckered,
tricked, bombarded and bullied in the past by ads whose only function
is to be seen. While these guerilla tactics might achieve the task of
getting noticed, they often have the undesired effect of negatively
branding the advertiser.



Many of the best results in online marketing come from ad units whose
purpose is immediately obvious to the consumer. Ads that offer
animations, interactivity and slick graphics are easily noticed and may
cause the consumer to linger for a moment to determine if the offer
being made fits any personal needs.



The use of language is also a strong draw in attracting a
consumer’s attention. Ads that quickly get to the point are much
more effective then those which end up being too vague or subtle.



Also effective is the use of trigger words such as “FREE”,
“NEW”, “SPECIAL” or “EXCLUSIVE”.
These dynamic words automatically communicate concepts that appeal to
many consumers. We like things that are different and new and special.
We especially like free things.




Show the consumer benefit



At the core of most human behavior is the continuous search for
ways in which we can improve our lives. As a result, our receptors are
always open for any stimuli that appear beneficial.



The primary filter that we all use as we look at the world is one of
relevance to our personal needs. Mostly, we make subconscious judgments
about the hundreds of opportunities that present themselves to us
daily. For example, a marketer earnestly trying to get my attention so
that I can be sold the latest fashion in women’s shoes is going
to have a hard time reaching me. The product being offered is
irrelevant to my needs just as I imagine my wife would be a hard sell
for a beard trimmer. If the offer isn’t relevant to a consumer,
then the doorway used to communicate benefit is never opened.



Showing benefit can be as simple as the advertiser explaining what
the offer means to the consumer. For example, a tag line that reads
“Let us show you how you can save money on your auto
insurance” leaves little room for misunderstanding. The benefit
is of savings. However, it’s also clear that that benefit is also
only relevant to those people who buy auto insurance and most
specifically geared toward those who already have an automobile
insurance policy. For those that the ad doesn’t
‘speak’ to, there’s no need to stop and visit.



The method in which the marketing message is delivered also says a
great deal about the benefit being offered. Many pop-up ads, spam
e-mails and other invasive ads already have a message attached to them.
Too often the message states very clearly, “We don’t really
respect you but hope you’re stupid enough to click on our
ad.”



While there may be a few suckers out there, the majority of
consumers are just like you and me. We recognize a good thing readily.
We can also recognize a bad thing. If you can express genuine respect
when you approach potential customers, you’ll do a lot more
business.




Specify which actions to take



Advertisers need to think of the ads they run as marketing
representatives of their companies. Does that ad reflect the way the
advertiser would like to be perceived? Is it apparent that the
advertiser has the consumer’s best interests in mind? Is the ad
showing the consumer the same level of respect that they would receive
if they were dealing with the advertiser face-to-face? As a good host,
it is up to the advertiser to make the consumer feel comfortable not
only with the offer but the way in which that offer is presented.



Just as you’d tell a house guest looking for the restroom
that it was ‘down the hall, second door on the left’, you
also need to be able to tell the consumer what actions they need to
take to acquire the benefit of the offer being made.



For ads that focus on driving traffic to a Web site, that action
might be to click on the ad to visit the Web site. In interactive ad
formats, the action might include viewing an online brochure, playing a
game or providing data to the advertiser so that a more personalized
offer could be made.



Don’t make the consumer guess about their role in the marketing
process. The human behavioral default when confronted with things that
appear unclear or ill-defined is to avoid them in hopes that they go
away.




Engage the consumer



Once an ad has grabbed the attention of the consumer, the next task
is to find a way to hold that consumer’s attention long enough to
provide them with the marketing message.



In online advertising the opportunity to request and achieve direct
action on the part of the consumer is part of the marketing process.
Online advertising doesn’t have to be a passive experience nor
should it be. There are many ways to get the consumer to participate in
the marketing process. Interactive ad formats offer games, simulations,
tools and surveys as a way of holding the attention of prospects, while
traditional online advertising focuses on driving traffic to the Web
site. Either way, the consumer is expected to get involved in the
process. Make it clear what is expected on them.




Reinforce the message



Every marketing piece should have a main point it is trying to
make. That main point might be a clarification of the benefits being
offered, a special deal that has a limited time offer, a list of
advantages over what a competitor is offering or simply an opportunity
to brand a company’s name and logo. As long as you have their
attention, make certain that every second counts toward the consumer
leaving the experience with a full understand of what the point of the
ad is.



Terminate the transaction




Finally, like any good hosting situation, the time will come when your
guests will want to leave. Make it possible for the consumer to do so
gracefully and with little discomfort. If the marketing task has been
completed, thank the consumers for their time and attention and offer a
nice clean place to break off the event. A good parting can lead to a
positive recollection of the event the next time they see an offer from
your company.



Different marketers will have different needs. However, all paths
should lead toward getting consumers involved, telling them why an
offer is important to them and doing it in a way that is
non-threatening and engaging. It just may be the approach that gets you
remembered positively.




Sidebar Content



While advertising in general covers a great many topics and
approaches, all ads need to be able to communicate clearly with the
consumer. The initial question that a consumer will have when seeing
any ad is ‘What does this offer mean to me?’ If the offer
is relevant to their needs, the next question will be ‘what do I
need to do to take advantage of this offer?’



Successful marketing is based on being able to answers these
questions before they’re even asked. Let’s say, for
example, that a company that offers mortgage services is creating a
simple online ad. The first three steps of the ASSERT model might be:




“Would you like to have more MONEY at the end of the month?’




(Attract attention)




“Refinancing today can save you THOUSANDS of dollars over the life of your mortgage” (Show benefit)




“Enter your Email address and we will instantly send you our FREE report” (Specify action to take)




With those 3 simple lines the relevance message has been successfully delivered.




From that point on, the ad could offer an interactive option that pops up a simple mortgage calculator. (Engage consumer)



By entering their current mortgage information and comparing it
again what’s being offered the consumer can get a very realistic
idea of the savings being offered. (Reinforce message)



At this point, convinced that further exploration is to their
benefit, the consumer can safely get more information (that will also
serve to reinforce the benefit) just by entering an email address.



Once the email address has been entered and submitted, the ad might
respond with a message like ‘We have sent you a free report!
Thanks for your interest in XYZ Mortgage. Click here to visit our Web
site!’ (Terminate transaction)



At this point the process is complete. For the consumer who wants
to visit the advertiser’s Web site that option is available but
the real core of the marketing goal has already been achieved. The
advertiser has been able to deliver the message to the consumer. While
the onus is on the consumer to read over the sent materials and make
efforts to refinance, the advertiser can provide periodic email
reminders to the consumer.

About The Author

Rob Graham is the Director of Training for LearningCraft, LLC. (http://www.learningcraft.com),
a training company catering to the needs of online marketers and
businesses learning to communicate effectively in the online world. He
can be reached at robgraham@learningcraft.com.
---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business,my net info
---------------------------------------------------------------------------

Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking

Effective Contextual Advertising Methods.::. http://bizbackbone.blogspot.com/

Refining your AdSense advertising program to cater to the needs of the
most Web traffic is both an art and a science. The growth of social
networking and blogging networks is encouraging people to click on
advertising that is specific to their needs and behavior, and can
benefit them in the long run. Contextual advertising is a fairly new
advertising module that lets you launch effective ad campaigns by
mining and scanning your user’s behavior. For example, when a
user is consistently showing interest in a particular link, Web page,
or subject, contextual ads can pop up that relate to that behavior
specifically.



Contextual advertising has been introduced on the major search
engines, including MSN, Yahoo!, and Google. Google’s Gmail
currently uses the concept as a “banner” on the top of the
user’s Gmail account. The system looks at the most frequent
keywords within an e-mail and elicits ads accordingly! Contextual
advertising helps advertisers target their advertising directly to
people who are more likely to click on them! This gives you, the
AdSense advertiser, a higher return on investment (ROI) and better
prospects for your advertising campaign in the long term.



Click-through rates and pay-per-clicks (PPC) are the key
reinforcers of contextual advertising, and it is through these that you
can gauge how well your site and set of ads are doing. The only way you
can accurately determine what to use is by trying! Since contextual
advertising programs are fairly new to the Web, there is some room for
trial and error. However, because your ROI is much higher than with
regular click-through and basic AdSense programs, you will likely see
more effectiveness with this strategy.



Google is currently leading the way with contextual advertising
techniques, tips, and tricks to increase value and search engine
optimization overall. Google’s fantastic search engines are
market leaders in data mining and extraction, and the process is only
improving each day! Microsoft is attempting its version of
click-through and pay-per-click advertising with ContentAds. ContentAds
allow publishers to use the MSN portal and data to create unique
demographic-specific advertising with text-based advertisements. There
are also extensive tools and resources available for ContentAd users.



Ad placement, combined with the best type of ad for a given subject,
are your key resources for an effective AdSense program. Making use of
contextual advertising methods and programs is a smart choice as more
Web users begin to ignore traditional advertising methods. Contextual
advertising lets you target Web traffic specifically to the
user’s interests and past behavior; catering your AdSense program
toward a contextual advertising is a smart and cost-effective strategy
in the long term!

About The Author

Seth Willis Jr. is the webmaster for http://www.adsenseschool.com
he is an experienced internet marketer and has a lot of expertise with
adsense." I created adsense school so that I could help others who are
starting out and needed a resource and tutorial site to get started,
the school is completely free and there for anyone with a desire to
learn how to make an income using adsense."


---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
---------------------------------------------------------------------------

Technorati Tags: internet, internet marketing, internet business, computer, business, affiliate, affiliate marketing, affiliate business

Real Benefits You Can Taste!.::. http://bizbackbone.blogspot.com/

If you've ever sat at your desk trying to put the finishing touches on
a presentation designed to persuade your client to buy into the next
big project, you've invariably had the challenge of trying to identify
benefits. In fact, if you've sold anything at all, you know how
important benefits are to realizing the sale. Hand in hand with honing
in on the most compelling benefits is making sure they're not just
features.



Features are nice . . . but benefits sell, right? With any product
or service, pointing out features, in most cases, is key to
differentiating the product. But benefits – now, those are the
things that can really make a difference! But how do you word them to
really have an impact on your client or customer?



The answer to this perplexing question has become even clearer to
me recently as a result of having to develop an internet sales pitch
for information products. After having done extensive reading (as a
result of lots of sitting and pondering!), I've discovered the secret
to writing much more persuasive copy. Knowing and understanding this
secret will also have a huge impact in any presentation you undertake!




Let me share what I've learned.



If you're like me, you learned earlier on that features are what a
product has; benefits are what it does. But sometimes, describing
benefits doesn't impact your audience; doesn't change their minds.
Benefits often aren't personal enough. They're too broad.



And to really sell, your benefits have to be specific. They have to
give your audience a specific gain . . . one they can personally feel,
or imagine. Another way of putting it is, benefits have to personally,
or emotionally affect your audience.



Let's consider another word: "advantages." I'm going to suggest to
you that what we've traditionally thought of as "benefits" are often
really "advantages." Product features have certain advantages that they
provide. But the benefits are how those advantages specifically affect
your audience.



As an example, let's say I wanted to sell you a "double chocolate"
cake. I might say that it has "double rich, naturally sweet" icing.
That's a feature. The advantage is that it's not too rich or overly
sweet like traditional chocolate and THAT makes it taste SO much
better. Fine. But, so what? That may or may not get someone interested
in buying and entire cake.



But, if I were to tell you that it will make your toes curl, or
that if you feed it to your girlfriend, she will fall deeply in love
with you for at least an hour . . . now, those are personal benefits.
You get an emotional response from those benefits. In fact, most true
benefits in presentations should give you an emotional response.



You see, benefits have to affect you personally to have real
impact. If you have a specific gain that provides a positive emotional
response, chances are you'll buy into the idea more readily than if you
were simply given the product's advantages.




Features . . . advantages . . . benefits.




Another example: wrinkle cream.




Feature: it reduces wrinkles




Advantage: it will make you look younger




Benefits: you'll be more attractive, you'll have guys falling all over you, nobody will be able to accurately guess your age.



Now, I know some of you might argue that wrinkle cream is a pretty
emotional product to begin with. And "What does this sales pitch have
to do with my ACME cleaning service?" (for example). "How do I use this
approach when I'm pitching a service that simply helps keep an office
clean?"



Well, if the feature is a lower price, if I told you you'd save
enough money to fund a smaller project you've been trying to get off
the ground for years, or that your boss would likely give you a raise
for being so efficient . . . those, whether they be true or not, are
personal benefits. You'd probably think pretty positively about giving
my service a try.



However, if my price is higher than the competition (the quality is
much better), I might say "Your office will be SO clean, that you will
NEVER hear a complaint from an employee. In fact, if you ever do, I'll
personally address that problem the very next day and make sure your
staff member is truly satisfied and is aware of the extra effort their
boss goes to in order to ensure their comfort. We'll make you look like
a star!"



So, next time you're sitting at your desk pondering your next
presentation and how to make that sale, think about your audience. If
you've properly done your homework, you already know their concerns.
The first step then, is to think about those concerns and how your
product will satisfy them. Once you've done that, it's time to go to
the next critical step – the benefit.



Simply craft your response to the concern so that it targets
personal benefits . . . specific gains they'll realize . . . gains that
will affect them emotionally . . . and you'll be way further ahead in
persuading them to grant you your wish.



And once you've done THAT . . . reward yourself with a slice of
double chocolate cake that is so moist, it will absolutely melt in your
mouth and curl your toes like they've never been curled before!




Copyright (c) 2007 Peter Temple

About The Author

Peter Temple is a professional speaker,
coach, instructional video designer, producer, director and writer for
and corporate television. He specializes in helping executives
fine-tune their presentation skills and use new technologies
effectively in their talks. You'll find practical tips and guidelines
to more effective presentations through his online, video-based course.
http://www.presenter-pro.com
---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
---------------------------------------------------------------------------

Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking

Point-And-Click Sales Letters.::. http://bizbackbone.blogspot.com/

Sales Letters. You want to learn more about sales letters and how you
can seal the deal when visitors come to your sales page. Take a
minute! Ask yourself what all these "gurus" know that you
don't? The fact is that most online marketers are missing the key
to online sales. They have no idea what it is that forces
visitors to read their content and begin pulling out their credit cards
ready to purchase products before they are even finished reading the
sales pages.



Before we go into the key to making online sales, I want you to be
aware of one major thing. Everyone wants you to think they are making
money online, but here's a big secret. Everyone IS NOT. There are only
a select few bringing in the hundreds, thousands, and even millions of
dollars online every year. But these marketing gurus all have something
in common, which is the key to online sales. They all have a marketing
formula that they have created, copied, or even tweaked. And when they
have found the formula that works, they stick to it.



Each of these gurus’ formulas can vary widely from each
other, but all of their formulas have one point of
commonality—the sales letter. Have you ever wanted to make sales
letters like these gurus? Of course, everyone has. Did you know that
these gurus do not spend hours working on their sales letters? They
actually only spend a small amount of time on their sales letters. They
use point-and-click technology. Well, now you can use the exact same
point and click technology they use when they design their sales
letters. The key to the masters making online sales is sealing the deal
at the POS, point-of-sale. When it comes to the point of sale,
don’t you think you would rather have the same technology in your
hands that the masters have? Of course, why wouldn’t you want
that?




If you want more information on this leading-edge technology, visit the link below:




http://www.ezcogtemplates.com

About The Author

Bradley G. Smith developed a passion for
developing web sites while he was a college student. Today, he spends
most of his time developing scripts for Web 2.0. He is a freelance
professional web designer. To view his most recent script, you should
visit http://www.ezcogtemplates.com

---------------------------------------------------------------------------
Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .

Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
---------------------------------------------------------------------------

Technorati Tags: internet marketing, internet business, web, affiliate program, affiliate marketing, online business, business online, make money, work at home, networking