Refining your AdSense advertising program to cater to the needs of the
most Web traffic is both an art and a science. The growth of social
networking and blogging networks is encouraging people to click on
advertising that is specific to their needs and behavior, and can
benefit them in the long run. Contextual advertising is a fairly new
advertising module that lets you launch effective ad campaigns by
mining and scanning your user’s behavior. For example, when a
user is consistently showing interest in a particular link, Web page,
or subject, contextual ads can pop up that relate to that behavior
specifically.
Contextual advertising has been introduced on the major search
engines, including MSN, Yahoo!, and Google. Google’s Gmail
currently uses the concept as a “banner” on the top of the
user’s Gmail account. The system looks at the most frequent
keywords within an e-mail and elicits ads accordingly! Contextual
advertising helps advertisers target their advertising directly to
people who are more likely to click on them! This gives you, the
AdSense advertiser, a higher return on investment (ROI) and better
prospects for your advertising campaign in the long term.
Click-through rates and pay-per-clicks (PPC) are the key
reinforcers of contextual advertising, and it is through these that you
can gauge how well your site and set of ads are doing. The only way you
can accurately determine what to use is by trying! Since contextual
advertising programs are fairly new to the Web, there is some room for
trial and error. However, because your ROI is much higher than with
regular click-through and basic AdSense programs, you will likely see
more effectiveness with this strategy.
Google is currently leading the way with contextual advertising
techniques, tips, and tricks to increase value and search engine
optimization overall. Google’s fantastic search engines are
market leaders in data mining and extraction, and the process is only
improving each day! Microsoft is attempting its version of
click-through and pay-per-click advertising with ContentAds. ContentAds
allow publishers to use the MSN portal and data to create unique
demographic-specific advertising with text-based advertisements. There
are also extensive tools and resources available for ContentAd users.
Ad placement, combined with the best type of ad for a given subject,
are your key resources for an effective AdSense program. Making use of
contextual advertising methods and programs is a smart choice as more
Web users begin to ignore traditional advertising methods. Contextual
advertising lets you target Web traffic specifically to the
user’s interests and past behavior; catering your AdSense program
toward a contextual advertising is a smart and cost-effective strategy
in the long term!
About The Author
he is an experienced internet marketer and has a lot of expertise with
adsense." I created adsense school so that I could help others who are
starting out and needed a resource and tutorial site to get started,
the school is completely free and there for anyone with a desire to
learn how to make an income using adsense."
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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