What’s the quickest way to create mood without saying a word?
Color! Before they read your marketing piece, they see it – and
their feeling about your business begins. So it’s a good idea to
take some time to find out what colors mean – and how they can
help sell for you. When you learn the psychology of colors you will be
able to add a whole new layer to your marketing materials. Here’s
how using certain colors will help you attract a specific target market
and evoke the desired response:
-The color scheme you choose for your flyer or business cards can
help or hurt the overall tone of the piece. For instance, if you own a
gift shop, you would want to work with a lot of yellows, including
coral, orange, amber and gold. Why? Because yellow symbolizes joy. It
exudes energy and happiness, and is associated with being welcoming and
homey.
-Red, which includes mauve, magenta, crimson, and scarlet, is the
color of power, romance, and vitality. It’s an eye catcher, and
makes us sit up and take notice. That’s why it’s so often
used in the financial arena when the numbers are going in the wrong
direction. Red can also have a physical effect, even raising blood
pressure! Use red in your ad when you want people to take action.
-If, on the other hand, you need a very friendly, non-threatening
campaign, green is your color. Green and its shades, including lime,
leaf green, sea green, emerald, teal and sage, symbolize life and
nature. It’s good for us, and your reader will receive that
impression about what you are selling as well. In contrast to red, in
the business world, green symbolizes growth and prosperity.
-When you need a more serious, classic look that conveys law and order,
dependability, and trustworthiness, go for the blue and purple palette.
This includes sky blue, ultramarine, violet, purple and azure. These
colors work great in certain markets, specifically for older, more
mature audiences. It’s common in financial institutions,
hospitals, and the legal and medical professions.
So what kind of business do you have? Do you sell a product or a
service? Think about your target market, and try to determine what
emotion will appeal to them the most. Now try to match that with one of
the above color palettes when you are designing your ad. With the right
colors, your marketing piece is sure to be read.
About The Author
Services, a unique design firm for today’s entrepreneur. Whether
you outsource your promotional pieces or are a do-it-yourselfer, Karen
takes the mystery out of marketing. Learn the Top 5 Mistakes that can
cost you money by signing up for her FREE e-course, available for a
limited time. To take advantage of this e-course and find out how easy
it can be to attract more clients, go to http://macgraphics.net/freeecourse.php
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Distributed by Hasan Shrek, independence blogger. Also run
online business ,matrix,internet marketing solution ,online store script .
Beside he is writing some others blogs for notebook computer ,computer training ,computer software andpersonal computer,Cyber Forest,internet weapon,talk about business ,business is my blood ,hasan's blog ,cyber business
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